Advertising Rates
Northwest Book Lovers
NWBookLovers.org is PNBA’s public blog, featuring all things literary in the Northwest. Each day, readers choose NWBL for reviews, author interviews, behind-the-scenes looks at NW indie stores and what their booksellers are reading and recommending.
Ads must be JPG or GIF format. Maximum file size is 8MB.
“Buy the book” links must include an indie choice, such as IndieBound or any PNBA member store. For questions regarding this policy, contact PNBA. Northwest New Title Preview
Target distribution of free review copies of forthcoming books. Send ARCs or galleys directly to bookstore buyers in the Northwest through PNBA’s Northwest New Title Preview. For $150, PNBA will include your book in an e-mail listing of new and regional titles with jacket art, blurb, and a linked email address of your contact person who will respond to bookseller requests. Contact Larry or use the online sign-up form. • Spring titles to be listed January 15, 2019; payment and materials deadline January 4, 2019 • Summer titles to be listed May 7, 2019; payment and materials deadline Apr 26, 2019 • Fall/Winter titles to be listed September 10, 2019; payment and materials deadline August 30, 2019 Bookseller Blast
Send a sellsheet, offer or promotion straight to the desktop of 300 booksellers and 80 NW media contacts (optional). ARCs, finished samples, contests—reach these booksellers and they’ll work for you and your book. For a sample Blast, contact Brian. $250 • Bookseller E-flyer Flyer featuring ARC offers, promotional links, contests, giveaways. (Finished) PNBA drops your finished flyer into color-matched template. $325 • Bookseller E-flyer Author/Small Press version, includes flyer production. (Production Provided) You provide images, copy, links to designer. PNBA adds to color-matched template. 600 ppi wide, unlimited height jpg or gif flyer, one link (additional links available in added footer). Max file. Footnotes E-Newsletter Advertising
Our monthly e-newsletter, Footnotes, is emailed to approximately 600 member bookstores, publishers, distributors and friends in Oregon, Washington, Idaho, Montana and Alaska. Back issues (with original ads) are archived on our website.
Your ad image should be a .jpg or animated gif file. Please provide one link (no Amazon). Ads should be emailed to: Brian. Newsletter ad materials are due by the 7th of each month.
Tradeshow Program and Show Floor Advertising
Our fall tradeshow offers many opportunities for advertising and promotional participation on the show floor. The online show program will be available to view by the first week of September, six weeks prior to the show. Physical programs will be distributed to attendees at the show. "Stuffed" book bags are handed to attendees as they enter the show floor. The BuzzBooks contests attracts 150 bookseller participants on the floor. For deadlines for the Show Program or Stuff-Its contact Larry. **BuzzBooks program runs Education Day through day one on the show floor.
**What’s all the buzz about? If you think you have the new BuzzBook of the season, contact Brian. *Bag stuffer flyers exceeding 8.5 x 11 single sheets will be placed on the Free Table. PNBA Mailing List Rental
The direct mail list is available in two formats, self-stick labels or Excel file. 1) Self-stick labels are arranged in zip-code order and sold for one-time use. Labels may not be reproduced and may only be used once. 2) Excel format, for your permanent and repeated use. *Purchases by a member may not be sent to a non-member
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A Mailing List Contract is available on our website or by contacting Larry.
Advertising & Sponsorship Packages
Save money and time by committing to year-round support of PNBA. Select one of our advertising and sponsorship packages and, with one payment—at a deep discount—you get year-round connection to the independent bookstores of the Northwest. We're happy to customize packages to the advertising needs of your company. Contact Brian for more info.
Save money and time by committing to year-round support of PNBA. Select one of our advertising and sponsorship packages and, with one payment—at a deep discount—you get year-round connection to the independent bookstores of the Northwest. We're happy to customize packages to the advertising needs of your company. Contact Brian for more info.
Title Wave Promotional Package
A steady promotional build-up, finishing with a big impact. Start pre-publication with the booksellers, finish with their customers upon the book’s release. Works equally as well for an existing book our booksellers and their customers should know about.
A steady promotional build-up, finishing with a big impact. Start pre-publication with the booksellers, finish with their customers upon the book’s release. Works equally as well for an existing book our booksellers and their customers should know about.
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1: Bookseller Blast
2: Bookseller Ad 3: Customer Ad |
E-flyer to 300 booksellers (ARC offer, etc.)
Skyscraper, Footnotes member e-newsletter Banner, NW Book Lovers consumer blog Title Wave Package total: |
$250 value
$200 value $225 value $450 |
The New Release: $450 ($960 value)
Our sampler. You get six hits of exposure with our booksellers for half the price. This is a great introductory package for a small or medium-sized press looking to expand its visibility in the Northwest.
• skyscraper or insertion banner ads in two different issues of Footnotes ($400 value)
• one listing in Northwest New Title Preview, our galley distribution program, which we offer three times a year ($150 value: you choose January, May or August edition)
• one black and white quarter-page ad in the Fall Show Program ($225 value)
• one Stuff-it at the fall show ($125 value)
• one "NW Condo" ad, 5 days, on Northwest Book Lovers blog ($60 value)
Our sampler. You get six hits of exposure with our booksellers for half the price. This is a great introductory package for a small or medium-sized press looking to expand its visibility in the Northwest.
• skyscraper or insertion banner ads in two different issues of Footnotes ($400 value)
• one listing in Northwest New Title Preview, our galley distribution program, which we offer three times a year ($150 value: you choose January, May or August edition)
• one black and white quarter-page ad in the Fall Show Program ($225 value)
• one Stuff-it at the fall show ($125 value)
• one "NW Condo" ad, 5 days, on Northwest Book Lovers blog ($60 value)
The Bestseller: $2,000 ($4,100 value)
• Footnotes newsletter advertising, 6x per year (6 x $200 = $1,200 value)
• Member e-Handbook banner ad for full year ($1,200 value)
• Full-page black and white ad in fall show program ($700 value)
• Fall Show sponsorship ($1,000 value: promoted at one premium event and in print in the show program and everywhere we
promote the fall show, including the August and September editions of Footnotes)
• Footnotes newsletter advertising, 6x per year (6 x $200 = $1,200 value)
• Member e-Handbook banner ad for full year ($1,200 value)
• Full-page black and white ad in fall show program ($700 value)
• Fall Show sponsorship ($1,000 value: promoted at one premium event and in print in the show program and everywhere we
promote the fall show, including the August and September editions of Footnotes)
The Classic: $4,000 ($7,500 value)
• Footnotes newsletter advertising, 12x per year (12 x $200 = $2,400 value)
• Member e-Handbook banner ad for full year ($1,200 value)
• Full-page black and white ad in fall show physical and online program ($700 value)
• Fall Show sponsorship ($2,500 value: promoted at specified premium event, show floor entrance, registration and on our website,
show program and everywhere we promote the fall show, including pre-show edition of Footnotes)
• BuzzBooks participation at fall show* ($300 value: BuzzBooks is our popular fall show scavenger hunt. Participating booksellers must talk each BuzzBooks rep to get a card punched and enter it into a drawing to win cash prizes.) *Wholesalers receive comparable offer; contact PNBA
• one listing in Northwest New Title Preview, our galley distribution program, which we offer three times a year ($150 value: you choose January, May or August edition)
• one Bookseller Blast ($250 value: The Bookseller Blast is an E-flyer sent to 300 booksellers.)
* Individual items may be swapped or modified to fit your needs!
• Footnotes newsletter advertising, 12x per year (12 x $200 = $2,400 value)
• Member e-Handbook banner ad for full year ($1,200 value)
• Full-page black and white ad in fall show physical and online program ($700 value)
• Fall Show sponsorship ($2,500 value: promoted at specified premium event, show floor entrance, registration and on our website,
show program and everywhere we promote the fall show, including pre-show edition of Footnotes)
• BuzzBooks participation at fall show* ($300 value: BuzzBooks is our popular fall show scavenger hunt. Participating booksellers must talk each BuzzBooks rep to get a card punched and enter it into a drawing to win cash prizes.) *Wholesalers receive comparable offer; contact PNBA
• one listing in Northwest New Title Preview, our galley distribution program, which we offer three times a year ($150 value: you choose January, May or August edition)
• one Bookseller Blast ($250 value: The Bookseller Blast is an E-flyer sent to 300 booksellers.)
* Individual items may be swapped or modified to fit your needs!
Holiday Catalog
PNBA produces nearly one million Holiday Books guides to be distributed locally by our member stores throughout the Northwest during November and December. E-version featured on store sites, PNBA.org and NWBookLovers.org.
PNBA produces nearly one million Holiday Books guides to be distributed locally by our member stores throughout the Northwest during November and December. E-version featured on store sites, PNBA.org and NWBookLovers.org.
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Regular Interior
1 image, 25 works $2,200 |
*Regional Regular Interior
1 image, 25 words $1,600 |
Back Cover
2.75’ x 10.5’ space $4,500 |
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Double Feature (related titles)
shaded display box, 2 images, 50 words $3,300 |
*Regional Double Feature
shaded display box, 2 images, 50 words $2,600 |
**Custom Spots
extra images or copy, series, related, etc. |
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Front Cover
cover display + interior feature, 50 words $3,500 |
*Regional Front Cover
cover display + interior feature, 50 words $2,900 |
NWBookLovers Skyscraper
with any catalog ad; see NWBL specs above $100 |