Advertising Rates
Bookseller Blast
Send a digital sellsheet promotion straight to the desktop of 400 PNBA booksellers. ARC giveaways, contests, release announcements—reach these booksellers and they’ll work for you and your book. For a sample Blast, contact Brian. $275 • Bookseller E-flyer Flyer featuring ARC offers, promotional links, contests, giveaways. (Finished) PNBA drops your finished flyer into color-matched template. $375 • Bookseller E-flyer Author/Small Press version, includes flyer production. (Production Provided) You provide images, copy, links to designer. PNBA adds to color-matched template. 600 ppi wide, unlimited height jpg, png or gif flyer. One available link. (additional links available in added footer). Image specs. Please include subject line. Northwest New Title Preview
Target distribution of free review copies of forthcoming books. Send ARCs or galleys directly to bookstore buyers in the Northwest through PNBA’s Northwest New Title Preview. For $200, PNBA will include your book in an e-mail listing of new and regional titles with jacket art, blurb, and your contact link to receive bookseller requests. Contact Larry or use the online sign-up form. • Spring titles to be listed January 17, 2023; payment and materials deadline January 6, 2023 • Summer titles to be listed May 15, 2023; payment and materials deadline May 5, 2023 • Fall/Winter titles to be listed September 7, 2023; payment and materials deadline August 25, 2023 Northwest Book Lovers Consumer Site
NWBookLovers.org is PNBA’s public blog, featuring all things literary in the Northwest. Indie customers choose NWBL for reviews, author interviews, behind-the-scenes looks at NW indie stores and what their booksellers are reading and recommending. The site hosts the weekly Pacific Northwest Independent Bestseller List and a five-state roster of independent bookstores.
Ads must be JPG or GIF format. Maximum file size is 8MB.
“Buy the book” links must benefit PNBA member bookstores via Bookshop, IndieBound, or a specific PNBA member store. For questions regarding this policy, contact PNBA. Footnotes E-Newsletter Advertising
Our monthly e-newsletter, Footnotes, is emailed to approximately 400 member booksellers plus member publishers, distributors, librarians and industry friends as well as 100 regional media contacts. Total reach is 900+. Back issues (with original ads) are archived on our website.
Your ad image should be a .jpg or animated gif file. Please provide one link (no Amazon). Ads should be emailed to: Brian. Newsletter ad materials are due by the 7th of each month.
Title Wave Promotional Package
A steady promotional build-up, finishing with a big impact. Start pre-publication with the booksellers, finish with their customers upon the book’s release. Works equally as well for an existing book our booksellers and their customers should know about.
Virtual Author and Publisher Events
Editor, marketing, or rep picks; author presentations or Q & A. Book an hour long presentation with PNBA. All events receive calendar and newsletter listing, a dedicated event invitation and reminder, as well as member social media promotion. PNBA will also schedule a Bookseller Blast e-flyer promotion for the book and/or event at no additional cost. Client must provide the Blast assets. You host the event and PNBA provides promotional package, $400 PNBA provides event host and promotional package, $500 (This option will not be available for the winter 2023 season) Super-Eight Indie Regional Banner
Your banner ad appears simultaneously on the front page of the websites of eight regional independent bookselling associations (PNBA, MBA, GLiBA, NEIBA, NAIBA, SIBA, CALIBA, MPBA). Estimated 5,000+ impressions to members. -One week run, Tues - Mon. -Booking requests require a 10-day minimum lead. Materials due seven days before run starts Specs: 440 x 125 ppi and 125 x 440 ppi (horizontaal and vertical versions required) jpg, gif. png. 250k max file size. $1000 PNBA Mailing List Rental
Our member bookstore list is available as a set of self-stick labels. The labels are arranged in zip-code order and sold for one-time use. Labels may not be reproduced and may only be used once. We do not sell the email addresses of our members. *Purchases by a member may not be sent to a non-member Member Bookstores mailing address (130 stores)
Labels - Member Price: $50 Non-Member Price: $100 A Mailing List Contract is available on our website or by contacting Larry.
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Holiday Catalog
PNBA produces 850,000 physical Give Books holiday catalogs to be distributed locally by our member stores throughout the Northwest during November and December as well as a digital version featured on NW indie store sites, PNBA.org and NWBookLovers.org. Catalog titles are additionally boosted across a series of five indie customer aimed newsletters reaching approximately 125,000 store subscribers.
PNBA produces 850,000 physical Give Books holiday catalogs to be distributed locally by our member stores throughout the Northwest during November and December as well as a digital version featured on NW indie store sites, PNBA.org and NWBookLovers.org. Catalog titles are additionally boosted across a series of five indie customer aimed newsletters reaching approximately 125,000 store subscribers.
2022 Rates
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Standard Interior
1 image, 25 words $2,500 |
*Regional Standard Interior
1 image, 25 words $1,800 |
Back Cover (3-4 title feature)
2.75’ x 10.5’ space $4,800 |
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Re-Release (pubished Jan - June 2021)
1 image, 25 words $2,200 |
*Regional Re-Release
1 image, 25 words $1,600 |
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Double Feature (related titles)
shaded display box, 2 images, 50 words titles must share author, series, or theme $3,800 |
*Regional Double Feature
shaded display box, 2 images, 50 words titles must share author, series, or theme $2,700 |
**Custom Spots
extra images or copy, series, related, etc. TBD |
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Front Cover
front cover of print catalog + top "marquee" feature in one issue of the digital newsletter, 50 word blurb $3,600 |
*Regional Front Cover
front cover of print catalog + top "marquee" feature in one issue of the digital newsletter, 50 word blurb $2,800 |
NWBookLovers Skyscraper
with any catalog ad; see NWBL specs above $100 |
DIGITAL ADDITIONS AND UPGRADES
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Newsletter Marquee
Boost your catalog title with a 4x size cover--one per issue--atop one of the five Give Books newsletters. 125,000 recipients $400 |
Newsletter Window Display
Boost your catalog title with a 2x size cover--two per issue--directly below the Marquee atop one of the five Give Books newsletters. 125,000 recipients $250 |
Newsletter Banner
600 x 150 above the fold ad featuring single title in one of the five Give Books newsletters. Ad is repeated on catalog landing page with store e-commerce link. This ad is available as a display upgrade or for a title not appearing in the physical Give Books catalog $500 as an upgrade. $600 as digital-only. |
* To confirm Regional Rate, contact Brian. Regional spots are generally offered to independent publishers in PNBA’s member region:
AK, ID, MT, OR, WA, and BC.
** To propose a custom feature, contact Brian.
AK, ID, MT, OR, WA, and BC.
** To propose a custom feature, contact Brian.
The Great Summer Reading Guide
- A joint digital marketing program from CALIBA, MPIBA, and PNBA.
- Promotional e-blast direct to 300,000+ indie bookstore customers across the entire western United States
- E-blast directs customers to their favorite indie store’s Great Summer Reading Guide (GSRG) web page, featuring the full GSRG collection for the entire summer!
- Summer Reading Guide web pages feature “More Info” and “Buy Now” buttons for every title.
- Extensive consumer facing social media outreach by bookstores and associations.
- Extremely cost effective, just a fraction of a penny per impression.
- The program is a completely free, turnkey marketing opportunity for indie bookstores.
2022 Rates
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Banner Ad Options:
• Promotional Email Banner Ad Exclusive! Featured in the Great Summer Reading Guide eblast announcement hitting 300,000+ customer inboxes: $2000 • Summer Reading Guide Web Page Ad Limited availability! Ads featured on the store branded Summer Reading Guide Web Page above genre section dividers: $1750 (A finished, web-ready 600 x 150 banner ad is required.) |
Branded Web Page Title Feature Options:
• Top of the Stack Limited availability! Includes larger cover image and 40 words of copy: $1500 • Face Out Includes cover image and 25 words of copy: $1200 |
AD SALES DEADLINE: Friday, June 3, 2022 PUBLICATION DATE: Sunday, June 26 – live for the entire summer!
Tradeshow Program and Show Floor Advertising
Our fall tradeshow offers many opportunities for advertising and promotional participation on the show floor. The online show program will be available to view by the first week of September, six weeks prior to the show. Physical programs will be distributed to 300+ attendees at the show. "Stuffed" book bags are handed to attendees as they enter the show floor. The BuzzBooks contests attracts 150 bookseller participants on the floor. For deadlines for the Show Program or Stuff-Its contact Larry.
Our fall tradeshow offers many opportunities for advertising and promotional participation on the show floor. The online show program will be available to view by the first week of September, six weeks prior to the show. Physical programs will be distributed to 300+ attendees at the show. "Stuffed" book bags are handed to attendees as they enter the show floor. The BuzzBooks contests attracts 150 bookseller participants on the floor. For deadlines for the Show Program or Stuff-Its contact Larry.
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Inside Front Cover
7.25W x 9.75H $800 |
Inside Back Cover
7.25W x 9.75H $750 |
Back Cover
7.25W x 9.75H $900 |
Full Page Inside
7.25W x 9.75H $700 |
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1/2 Page Inside
7.25W x 4.75H $375 Virtual Galley Gallery
Website page links to virtual galleys. $150 per title |
1/4 Page Inside
3.50W x 4.75H $225 |
BuzzBooks **
Marketing Pkg. $300 |
Book Bag Stuffer *
8.5W x 11 H max. $150 |
**What’s all the buzz about? If you think you have the new BuzzBook of the season, contact Brian.
*Bag stuffer flyers exceeding 8.5 x 11 single sheets will be placed on the Free Table.
Custom Advertising & Sponsorship Packages
Save money and time by combining menu items from this rate sheet to create your own package to fill your specific promotional needs at a discount. We are happy to customize packages resulting in savings up to 50%. Contact Brian for more info.
Save money and time by combining menu items from this rate sheet to create your own package to fill your specific promotional needs at a discount. We are happy to customize packages resulting in savings up to 50%. Contact Brian for more info.