Pacific Northwest Booksellers Association
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 Advertising Rates


Bookseller Blast

Send a digital sellsheet promotion straight to the desktop of 400 PNBA booksellers. ARC giveaways, contests, release announcements—reach these booksellers and they’ll work for you and your book. For a sample Blast, contact Tiffany.

$275         • Bookseller E-flyer                   Flyer featuring ARC offers, promotional links, contests, giveaways.
                    (Finished)                                 PNBA drops your finished flyer into color-matched template.

$375         • Bookseller E-flyer                   Author/Small Press version, includes flyer production.
                    (Production Provided)           You provide images, copy, links to designer. PNBA adds to color-matched template
.
                                
                                                                      Materials 5 - 7 day out.
                                                                      600 ppi wide, unlimited height jpg, png or gif flyer. One available link.
                                                                      (additional links available in added footer).
Image specs. Please include subject line.

Northwest New Title Preview

Target distribution of free review copies of forthcoming books. Send ARCs or galleys directly to bookstore buyers in the Northwest through PNBA’s Northwest New Title Preview. For $200, PNBA will include your book in an e-mail listing of new and regional titles with jacket art, blurb, and your contact link to receive bookseller requests.  

Contact Tiffany or use the online sign-up form.

• Spring titles to be listed January 17, 2023; payment and materials deadline January 6, 2023

• Summer titles to be listed May 15, 2023; payment and materials deadline May 5, 2023

• Fall/Winter titles to be listed September 7, 2023; payment and materials deadline August 25, 2023


Northwest Book Lovers Consumer Site

NWBookLovers.org is PNBA’s public blog, featuring all things literary in the Northwest. Indie customers choose NWBL for reviews, author interviews, behind-the-scenes looks at NW indie stores and what their booksellers are reading and recommending. The site hosts the weekly Pacific Northwest Independent Bestseller List and a five-state roster of independent bookstores.

Top Banner - front page
600w x 150h
7 days
$200
Skyscraper - front page
160w x 600h
7 days
$150
NW Condo - front page
160w x 200h
7 days
$60
Five-Ad Package
Includes one banner
12 month package exp.
$600
Ten-Ad Package
Includes three banners
12 month package exp.
$1,100
NW Condo - front page_
160w x 200h
30 days
$180
Ads must be JPG or GIF format. Maximum file size is 8MB.

“Buy the book” links must benefit PNBA member bookstores via Bookshop, IndieBound, or a specific PNBA member store. For questions regarding this policy, contact PNBA.

Footnotes E-Newsletter Advertising

Our monthly e-newsletter, Footnotes, is emailed to approximately 400 member booksellers plus member publishers, distributors, librarians and industry friends as well as 100 regional media contacts. Total reach is 900+. Back issues (with original ads) are archived on our website.

TopBanner
600pW x 150pH
$300
Skyscraper
160pW x 600pH
$250
Insertion Banner
440pW x 125–230pH
$250
NW Condo
160pW x 200pH
$100
Your ad image should be a .jpg or animated gif file. Please provide one link (no Amazon). Ads should be emailed to: Brian. Newsletter ad materials are due by the 7th of each month.

Title Wave Promotional Package

A steady promotional build-up, finishing with a big impact. Start pre-publication with the booksellers, finish with their customers upon the book’s release. Works equally as well for an existing book our booksellers and their customers should know about.

1: Bookseller Blast 
2: Bookseller Ad
3: Customer Ad
E-flyer to 400 booksellers (ARC offer, etc.)
Skyscraper, Footnotes member e-newsletter
Banner, NW Book Lovers consumer blog
                                                          Title Wave Package total:

$250 value
$250 value
$200 value
$500

Virtual Author and Publisher Events 

Editor, marketing, or rep picks; author presentations or Q & A. Book an hour long presentation with PNBA. All events receive calendar and newsletter listing, a dedicated event invitation and reminder, as well as member social media promotion. PNBA will also schedule a Bookseller Blast e-flyer promotion for the book and/or event at no additional cost. Client must provide the Blast assets.

​You host the event and PNBA provides promotional package, $400
PNBA provides event host and promotional package, $500 (This option will not be available for the winter 2023 season)

Super-Eight Indie Regional Banner 

Your banner ad appears simultaneously on the front page of the websites of eight regional independent bookselling associations (PNBA, MBA, GLiBA, NEIBA, NAIBA, SIBA, CALIBA, MPBA). Estimated 5,000+ impressions to members.

-One week run, Tues - Mon.
-Booking requests require a 10-day minimum lead. Materials due seven days before run starts
Specs: 440 x 125 ppi and 125 x 440 ppi (horizontaal and vertical versions required) jpg, gif. png. 250k max file size.
$1000

PNBA Mailing List Rental

Our member bookstore list is available as a set of self-stick labels. The labels are arranged in zip-code order and sold for one-time use. Labels may not be reproduced and may only be used once. We do not sell the email addresses of our members.

*Purchases by a member may not be sent to a non-member


Member Bookstores mailing address (130 stores)

Labels - Member Price:                $50
              Non-Member Price:       $100

A Mailing List Contract is available on our website or by contacting Larry.

Holiday Catalog

PNBA produces 850,000 physical Give Books holiday catalogs to be distributed locally by our member stores throughout the Northwest during November and December as well as a digital version featured on NW indie store sites, PNBA.org and NWBookLovers.org. Catalog titles are additionally boosted across a series of five indie customer aimed newsletters reaching approximately 100,000 store subscribers.

2023 Rates
Standard Interior
1 image, 25 words
$2,500
*Regional Standard Interior
1 image, 25 words
$1,800
Back Cover (3-4 title feature)
2.75’ x 10.5’ space
$4,800

Re-Release (pubished Jan - June)
1 image, 25 words
$2,200
*Regional Re-Release (pubished Jan - June)
1 image, 25 words
$1,600

Double Feature (related titles)
shaded display box, 2 images, 50 words
titles must share author, series, or theme​
$3,800
*Regional Double Feature
shaded display box, 2 images, 50 words
titles must share author, series, or theme​
$2,700
**Custom Spots
extra images or copy, series, related, etc.
TBD


Front Cover
front cover of print catalog + top "marquee" feature in one issue of the digital newsletter, 50 word blurb​
$3,600
*Regional Front Cover
front cover of print catalog + top "marquee" feature in one issue of the digital newsletter, 50 word blurb​
$2,800
NWBookLovers Skyscraper
with any catalog ad; see NWBL specs above
$100

​DIGITAL ADDITIONS AND UPGRADES

Newsletter Marquee 
Boost your catalog title with a 4x size cover--one per issue--atop one of the five Give Books newsletters. 100,000 recipients

$500
Newsletter Window Display 
Boost your catalog title with a 2x size cover--two per issue--directly below the Marquee atop one of the five Give Books newsletters. 100,000 recipients

$300
Newsletter Banner 
Upgrage your title's display to a 600 x 150 above-the-fold banner ad in one of the five Give Books newsletters. Ad leads to a standard feature on the shopping page. This digital enhancement is available for any single  title featured in the physical Give Books catalog — $500.

* To confirm Regional Rate, contact Brian. Regional spots are generally offered to independent publishers in PNBA’s member region: 
    AK, ID, MT, OR, WA, and BC.
** To propose a custom feature, contact Brian.


The Great Summer Reading Guide
•    Promotional emails direct to 250,000+ indie bookstore customers across 17 western, mid-western, and pacific northwestern states.
•    Each email will showcase 25 of the best books for summer reading and link directly to bookstore branded Great Summer Reading Guide
         Shopping Pages. Shopping Pages will feature the titles from both email promotions and will be live all summer long.
•    Summer Reading Guide Emails and Shopping Pages will include “MORE INFO” and “BUY NOW” buttons for every title.
•    Participating bookstores will have access to branded Great Summer Reading Guide printable and digital marketing assets.
•    Shopping Page URLs and all of the titles will be promoted throughout the summer by bookstores (and MPIBA & PNBA) via websites, emails
          and social media.
•    This direct-to-consumer advertising is extremely cost effective, just a fraction of a penny per impression.
​
•    The program is a completely free, turn-key marketing opportunity for indie bookstores.
2023 Rates
BANNER ADS
    •    Promotional Email Center Page Banner Ads

       ◦    Only four available! (two per email)
       ◦    Featured banner ad, created by advertiser, in one Great
             Summer Reading Guide email hitting 250,000+ customer
​              inboxes.

       ◦    Ads will link to the Shopping Page which will include a cover
              image and 25 words of copy for a single title.

       ◦    $1600/banner


​
COVER IMAGE ADS
   
 •    Top of the Stack
           ◦    Only six available! (three per email)
           ◦    Extra large cover image featured at the top of email with 25
                  words of copy and "More info" link.

           ◦    Includes cover image and 25 words of copy on Shopping
                  Page.

           ◦    $1300/title
    
•    Face Out

           ◦    Cover image featured in one promotional email with
                   “MORE INFO” link.

           ◦    Includes cover image and 25 words of copy on
​                 Shopping Page.

           ◦    $900/title
​
AD SALES DEADLINE
Friday, June 2, 2023



PROMOTION DATE
Email 1 Send Date: June 18 
Email 2 Send Date: July 16

​Shopping Pages featuring ALL of the titles: Live for the entire summer!

Tradeshow Program and Show Floor Advertising

Our fall tradeshow offers many opportunities for advertising and promotional participation on the show floor. The online show program will be available to view by the first week of September, six weeks prior to the show. Physical programs will be distributed to 300+ attendees at the show. "Stuffed" book bags are handed to attendees as they enter the show floor. The BuzzBooks contests attracts 150 bookseller participants on the floor. For deadlines for the Show Program or Stuff-Its contact Larry.

Inside Front Cover
 7.25W x 9.75H
$800
Inside Back Cover
7.25W x 9.75H
$750
Back Cover
7.25W x 9.75H
$900
Full Page Inside
7.25W x 9.75H
$700
1/2 Page Inside
7.25W x 4.75H
$375
1/4 Page Inside
 3.50W x 4.75H
$225
BuzzBooks **
Marketing Pkg.
$300
Book Bag Stuffer *
8.5W x 11 H max.
$200

**What’s all the buzz about? If you think you have the new BuzzBook of the season, contact Brian.
*Bag stuffer flyers exceeding 8.5 x 11 single sheets will be placed on the Free Table.

Custom Advertising & Sponsorship Packages

Save money and time by combining menu items from this rate sheet to create your own package to fill  your specific promotional needs at a discount. We are happy to customize packages resulting in savings up to 50%. Contact Brian for more info.

Holiday Catalog

Fall Trade Show

Book Awards

Rural Library Project

​PNBA Code of Conduct




​

Members Only:

Member Handbook

Footnotes Archive
​
Board / Committees

PNBA Bylaws

PNBA Governance Policy
_____________________________


In Support of Black Lives Matter
June, 2020


Contact PNBA:

Pacific Northwest Booksellers Association
520 West 13th Ave.
Eugene, OR 97401

Phone: 541-683-4363

Fax:       541-683-3910

info@pnba.org