Advertising Rates
Northwest Book Lovers
NWBookLovers.org is PNBA’s public blog, featuring all things literary in the Northwest. Each day, readers choose NWBL for reviews, author interviews, behind-the-scenes looks at NW indie stores and what their booksellers are reading and recommending.
Ads must be JPG or GIF format. Maximum file size is 8MB.
“Buy the book” links must include an indie choice, such as IndieBound or any PNBA member store. For questions regarding this policy, contact PNBA. Northwest New Title Preview
Target distribution of free review copies of forthcoming books. Send ARCs or galleys directly to bookstore buyers in the Northwest through PNBA’s Northwest New Title Preview. For $150, PNBA will include your book in an e-mail listing of new and regional titles with jacket art, blurb, and a linked email address of your contact person who will respond to bookseller requests. Contact Larry or use the online sign-up form. • Spring titles to be listed January 19, 2021; payment and materials deadline January 8, 2021 • Summer titles to be listed May 17, 2021; payment and materials deadline May 7, 2021 • Fall/Winter titles to be listed August 30, 2021; payment and materials deadline August 20, 2021 Bookseller Blast
Send a sellsheet, offer or promotion straight to the desktop of 330 PNBA booksellers. ARCs, finished samples, contests—reach these booksellers and they’ll work for you and your book. For a sample Blast, contact Brian. $250 • Bookseller E-flyer Flyer featuring ARC offers, promotional links, contests, giveaways. (Finished) PNBA drops your finished flyer into color-matched template. $325 • Bookseller E-flyer Author/Small Press version, includes flyer production. (Production Provided) You provide images, copy, links to designer. PNBA adds to color-matched template. 600 ppi wide, unlimited height jpg, png or gif flyer. One available link. (additional links available in added footer). Image specs. Please include subject line. Footnotes E-Newsletter Advertising
Our monthly e-newsletter, Footnotes, is emailed to approximately 350 member booksellers plus member publishers, distributors, librarians and industry friends in Oregon, Washington, Idaho, Montana and Alaska. Back issues (with original ads) are archived on our website.
Your ad image should be a .jpg or animated gif file. Please provide one link (no Amazon). Ads should be emailed to: Brian. Newsletter ad materials are due by the 7th of each month.
Tradeshow Program and Show Floor Advertising
Our fall tradeshow offers many opportunities for advertising and promotional participation on the show floor. The online show program will be available to view by the first week of September, six weeks prior to the show. Physical programs will be distributed to attendees at the show. "Stuffed" book bags are handed to attendees as they enter the show floor. The BuzzBooks contests attracts 150 bookseller participants on the floor. For deadlines for the Show Program or Stuff-Its contact Larry. **BuzzBooks program runs Education Day through day one on the show floor.
**What’s all the buzz about? If you think you have the new BuzzBook of the season, contact Brian. *Bag stuffer flyers exceeding 8.5 x 11 single sheets will be placed on the Free Table. PNBA Mailing List Rental
Our member bookstore list is available as a set of self-stick labels. The labels are arranged in zip-code order and sold for one-time use. Labels may not be reproduced and may only be used once. We do not sell the email addresses of our members. *Purchases by a member may not be sent to a non-member Member Bookstores mailing address (130 stores)
Labels - Member Price: $50 Non-Member Price: $100 |
A Mailing List Contract is available on our website or by contacting Larry.
Advertising & Sponsorship Packages
Save money and time by committing to year-round support of PNBA. Select one of our advertising and sponsorship packages and, with one payment—at a deep discount—you get year-round connection to the independent bookstores of the Northwest. Listed packages are working templates. We are happy to customize packages to the advertising needs of your company. Contact Brian for more info.
Save money and time by committing to year-round support of PNBA. Select one of our advertising and sponsorship packages and, with one payment—at a deep discount—you get year-round connection to the independent bookstores of the Northwest. Listed packages are working templates. We are happy to customize packages to the advertising needs of your company. Contact Brian for more info.
Title Wave Promotional Package
A steady promotional build-up, finishing with a big impact. Start pre-publication with the booksellers, finish with their customers upon the book’s release. Works equally as well for an existing book our booksellers and their customers should know about.
A steady promotional build-up, finishing with a big impact. Start pre-publication with the booksellers, finish with their customers upon the book’s release. Works equally as well for an existing book our booksellers and their customers should know about.
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1: Bookseller Blast
2: Bookseller Ad 3: Customer Ad |
E-flyer to 300 booksellers (ARC offer, etc.)
Skyscraper, Footnotes member e-newsletter Banner, NW Book Lovers consumer blog Title Wave Package total: |
$250 value
$200 value $225 value $450 |
The New Release: $500 ($1,050 value)
Our sampler. You get six hits of exposure with our booksellers for half the price. This is a great introductory package for a small or medium-sized press looking to expand its visibility in the Northwest.
• skyscraper or insertion banner ads in two different issues of Footnotes ($400 value)
• one listing in Northwest New Title Preview, our galley distribution program, which we offer three times a year ($150 value: you choose from
January, May or August editions)
• one black and white quarter-page ad in the Fall Show Program ($225 value)
• one Stuff-it at the fall show ($125 value)
• one "NW Condo" ad, 7 days, on NWBookLovers blog ($150 value)
Our sampler. You get six hits of exposure with our booksellers for half the price. This is a great introductory package for a small or medium-sized press looking to expand its visibility in the Northwest.
• skyscraper or insertion banner ads in two different issues of Footnotes ($400 value)
• one listing in Northwest New Title Preview, our galley distribution program, which we offer three times a year ($150 value: you choose from
January, May or August editions)
• one black and white quarter-page ad in the Fall Show Program ($225 value)
• one Stuff-it at the fall show ($125 value)
• one "NW Condo" ad, 7 days, on NWBookLovers blog ($150 value)
The Bestseller: $2,000 ($4,100 value)
• Footnotes newsletter advertising, 6x per year (6 x $200 = $1,200 value)
• Member e-Handbook banner ad for full year ($1,200 value)
• Full-page black and white ad in fall show program, physical and online ($700 value)
• Fall Show sponsorship ($1,000 value: one specified premium event, promoted on-site and online—signage, show program, pre-show and post-show editions of Footnotes)
• Footnotes newsletter advertising, 6x per year (6 x $200 = $1,200 value)
• Member e-Handbook banner ad for full year ($1,200 value)
• Full-page black and white ad in fall show program, physical and online ($700 value)
• Fall Show sponsorship ($1,000 value: one specified premium event, promoted on-site and online—signage, show program, pre-show and post-show editions of Footnotes)
The Classic: $3,000 ($6,000 value)
• Footnotes newsletter advertising, 12x per year (12 x $200 = $2,400 value)
• Member e-Handbook banner ad for full year ($1,200 value)
• Full-page black and white ad in fall show physical and online program ($700 value)
• Fall Show sponsorship ($1,000 value: one specified premium event, promoted on-site and online—signage, show program, pre-show and post-show editions of Footnotes)
• BuzzBooks participation at fall show* ($300 value: BuzzBooks is our popular fall show scavenger hunt. Participating booksellers must talk each BuzzBooks rep to get a card punched and enter it into a drawing to win cash prizes.) *Wholesalers receive comparable offer; contact PNBA
• one listing in Northwest New Title Preview, our galley distribution program, which we offer three times a year ($150 value: you choose January, May or August edition)
• one Bookseller Blast ($250 value: The Bookseller Blast is an E-flyer sent to 300 booksellers.)
* Individual items may be swapped or modified to fit your needs!
• Footnotes newsletter advertising, 12x per year (12 x $200 = $2,400 value)
• Member e-Handbook banner ad for full year ($1,200 value)
• Full-page black and white ad in fall show physical and online program ($700 value)
• Fall Show sponsorship ($1,000 value: one specified premium event, promoted on-site and online—signage, show program, pre-show and post-show editions of Footnotes)
• BuzzBooks participation at fall show* ($300 value: BuzzBooks is our popular fall show scavenger hunt. Participating booksellers must talk each BuzzBooks rep to get a card punched and enter it into a drawing to win cash prizes.) *Wholesalers receive comparable offer; contact PNBA
• one listing in Northwest New Title Preview, our galley distribution program, which we offer three times a year ($150 value: you choose January, May or August edition)
• one Bookseller Blast ($250 value: The Bookseller Blast is an E-flyer sent to 300 booksellers.)
* Individual items may be swapped or modified to fit your needs!
Holiday Catalog
PNBA produces 850,000 physical Give Books holiday catalogs to be distributed locally by our member stores throughout the Northwest during November and December as well as a digital version featured on NW indie store sites, PNBA.org and NWBookLovers.org. Starting in 2019, all catalog titles will also be boosted across a series of five indie customer aimed newsletters reaching approximately 125,000 store subscribers.
PNBA produces 850,000 physical Give Books holiday catalogs to be distributed locally by our member stores throughout the Northwest during November and December as well as a digital version featured on NW indie store sites, PNBA.org and NWBookLovers.org. Starting in 2019, all catalog titles will also be boosted across a series of five indie customer aimed newsletters reaching approximately 125,000 store subscribers.
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Regular Interior
1 image, 25 works $2,500 |
*Regional Regular Interior
1 image, 25 words $1,800 |
Back Cover (3-4 title feature)
2.75’ x 10.5’ space $4,600 |
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Double Feature (related titles)
shaded display box, 2 images, 50 words $3,800 |
*Regional Double Feature
shaded display box, 2 images, 50 words $2,700 |
**Custom Spots
extra images or copy, series, related, etc. TBD |
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Front Cover
cover display + interior feature, 50 words $3,600 |
*Regional Front Cover
cover display + interior feature, 50 words $2,800 |
NWBookLovers Skyscraper
with any catalog ad; see NWBL specs above $100 |
Digital Upgrade (spotlight your title in the "marquee" position, one per issue, atop one of the five Give Books newsletters; or choose one of the "window display" spots, two per issue, directly below the "marquee."
Marquee, +$400 Window Display, +$250
Marquee, +$400 Window Display, +$250