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The Great Summer Reading Guide
An Email and E-Commerce Promotion for Indies
The Great Summer Reading Guide delivers a lineup of titles to fit the pace of summer—and to fit in a carry on, a beach bag, or snuggley in a hammock—inspiring readers to take a trip to their local indie or to visit that store’s Great Summer Reading e-commerce shopping page to load up for the leisure season!

Program Basics:
  • A joint digital marketing program from PNBA and MPIBA.
  • Two e-blasts (June 18, July 16) sent direct to 250,000+ indie bookstore customers.
  • E-blast comes from the customer’s favorite indie and links to that store’s Great Summer Reading Guide e-commerce shopping page—featuring the full GSRG collection for the entire summer!
  • Extensive consumer facing web promo and social media outreach by bookstores and the sponsoring indie regional associations.
  • Extremely cost effective, just a fraction of a penny per impression for publishers!
  • The program is a completely free, turnkey marketing opportunity for indie bookstores!