• A joint e-blast program from PNBA, CALIBA, and MPIBA.
• Emails direct to 300,000 indie bookstore customers across the entire western United States.
• Extensive consumer facing social media outreach by bookstores and associations.
• Extremely cost effective, just a fraction of a penny per impression.
• Over the last year, indie customers have proven support of their favorite local bookstores through skyrocketing online sales,
making an email promotion with links to on-line stores more valuable than ever.
• The program is a completely free, turnkey marketing opportunity for indie bookstores.
2021 Pricing:
(All ad formats include 25 words of copy as well as “More Info” and “Buy Now” buttons. Click here to view a sample of the 2020 newsletter.)
Top of the Stack
This highlight read leads the summer flyer with 4x enlarged cover image: SOLD OUT
Face Out
Two enhanced spots follow with enlarged display profile: SOLD OUT
Transition Banner
600 x 150 banner ad below Top of the Stack and Face Outs, before Line the Shelf titles. Promote a public event or reading program. Customize your own book feature. Content and link must benefit indie stores and their customers—no direct sales, no Amazon— (one link): $2,000
Line the Shelf
22 spots per issue: $1,300
Ad Sales Deadline: Friday, May 28
Publication Dates:
Placement in issue one (June 20) or two (July 11) will be determined primarily by publication date, secondarily for title and design balance.
(All ad formats include 25 words of copy as well as “More Info” and “Buy Now” buttons. Click here to view a sample of the 2020 newsletter.)
Top of the Stack
This highlight read leads the summer flyer with 4x enlarged cover image: SOLD OUT
Face Out
Two enhanced spots follow with enlarged display profile: SOLD OUT
Transition Banner
600 x 150 banner ad below Top of the Stack and Face Outs, before Line the Shelf titles. Promote a public event or reading program. Customize your own book feature. Content and link must benefit indie stores and their customers—no direct sales, no Amazon— (one link): $2,000
Line the Shelf
22 spots per issue: $1,300
Ad Sales Deadline: Friday, May 28
Publication Dates:
- Issue One: June 20
- Issue Two: July 11
Placement in issue one (June 20) or two (July 11) will be determined primarily by publication date, secondarily for title and design balance.