• Promotional emails direct to 250,000+ indie bookstore customers across 17 western, mid-western, and pacific northwestern states.
• Each email will showcase 25 of the best books for summer reading and link directly to bookstore branded Great Summer Reading Guide
Shopping Pages. Shopping Pages will feature the titles from both email promotions and will be live all summer long.
• Summer Reading Guide Emails and Shopping Pages will include “MORE INFO” and “BUY NOW” buttons for every title.
• Participating bookstores will have access to branded Great Summer Reading Guide printable and digital marketing assets.
• Shopping Page URLs and all of the titles will be promoted throughout the summer by bookstores (and MPIBA & PNBA) via websites, emails
and social media.
• This direct-to-consumer advertising is extremely cost effective, just a fraction of a penny per impression.
• The program is a completely free, turn-key marketing opportunity for indie bookstores.
2023 Ad Options & Pricing:
BANNER ADS
• Promotional Email Center Page Banner Ads
◦ Only four available! (two per email)
◦ Featured banner ad, created by advertiser, in one Great Summer Reading Guide email hitting 250,000+ customer inboxes.
◦ Ads will link to the Shopping Page which will include a cover image and 25 words of copy for a single title.
◦ $1600/banner
COVER IMAGE ADS
• Top of the Stack
◦ Only six available! (three per email)
◦ Extra large cover image featured at the top of email with 25 words of copy and "More info" link.
◦ Includes cover image and 25 words of copy on Shopping Page.
◦ $1300/title
• Face Out
◦ Cover image featured in one promotional email with “MORE INFO” link.
◦ Includes cover image and 25 words of copy on Shopping Page.
◦ $900/title
AD SALES OPEN
Monday, April 3, 2023
AD SALES DEADLINE
Friday, June 2, 2023
PROMOTION DATE
Email 1 Send Date: June 18
Email 2 Send Date: July 16
Shopping Pages featuring ALL of the titles: Live for the entire summer!
• Each email will showcase 25 of the best books for summer reading and link directly to bookstore branded Great Summer Reading Guide
Shopping Pages. Shopping Pages will feature the titles from both email promotions and will be live all summer long.
• Summer Reading Guide Emails and Shopping Pages will include “MORE INFO” and “BUY NOW” buttons for every title.
• Participating bookstores will have access to branded Great Summer Reading Guide printable and digital marketing assets.
• Shopping Page URLs and all of the titles will be promoted throughout the summer by bookstores (and MPIBA & PNBA) via websites, emails
and social media.
• This direct-to-consumer advertising is extremely cost effective, just a fraction of a penny per impression.
• The program is a completely free, turn-key marketing opportunity for indie bookstores.
2023 Ad Options & Pricing:
BANNER ADS
• Promotional Email Center Page Banner Ads
◦ Only four available! (two per email)
◦ Featured banner ad, created by advertiser, in one Great Summer Reading Guide email hitting 250,000+ customer inboxes.
◦ Ads will link to the Shopping Page which will include a cover image and 25 words of copy for a single title.
◦ $1600/banner
COVER IMAGE ADS
• Top of the Stack
◦ Only six available! (three per email)
◦ Extra large cover image featured at the top of email with 25 words of copy and "More info" link.
◦ Includes cover image and 25 words of copy on Shopping Page.
◦ $1300/title
• Face Out
◦ Cover image featured in one promotional email with “MORE INFO” link.
◦ Includes cover image and 25 words of copy on Shopping Page.
◦ $900/title
AD SALES OPEN
Monday, April 3, 2023
AD SALES DEADLINE
Friday, June 2, 2023
PROMOTION DATE
Email 1 Send Date: June 18
Email 2 Send Date: July 16
Shopping Pages featuring ALL of the titles: Live for the entire summer!
Sample Layout
