Give Books Holiday Catalog
Plan a Give Books guide campaign to inspire your community to support your store over the holiday shopping season! 2021 orders are due Sept. 3.
The Give Books marketing campaign, generally referred to as the holiday catalog, is available at no cost to PNBA member stores. We print them for you, and if you make insertion arrangements with your local paper or other distribution plans with a local outlet, we'll even ship them your catalogs for free!
For orders of 5,000 or greater, we'll brand your catalogs with your store logo, information, coupons and deals—you decide. And it gets even better—send us a copy of your insertion invoice and we'll reimburse your distribution costs up to 50%, with a cap of 4¢ per catalog. All you need to do to claim your reimbursement is to provide copies of your insertion invoices by the mid-Jan. deadline. Documentation provided past the deadline but prior to March 1 will result in a stipend max of 3¢.
This year, PNBA is also supporting test cases using local saturation services. If you make arrangements to have your catalogs delivered to all addresses in a local postal zone or zones, we will cover up to 50%, with a max of 8¢ per piece, up to 10,000 copies. Additional quantity will be reimbursed at the standard 4¢ rate. With newspaper circulation declining in some areas, we hope collect data regarding the effectiveness of zonal saturation. PNBA will request hard and anecdotal comparative evidence (format TBA) of any new saturation efforts before processing the larger reimbursement.
Also—yes, there’s more—when you make your print catalog order below, keep in mind the coordinated series of digital newsletters you’ll want to add to your campaign mix! We’ll spin the content of the paper catalogs into five curated collections to reiterate the collection to some of your customers and reach many more who may not receive the physical product. Participation is free and only requires your store logo and customer contact list, which remains private and secure.
The Give Books guide is produced to help you maximize sales during the holiday season, so put your stamp on this nationally supported and regionally nuanced bookselling campaign and put it to work for your store.
The Give Books marketing campaign, generally referred to as the holiday catalog, is available at no cost to PNBA member stores. We print them for you, and if you make insertion arrangements with your local paper or other distribution plans with a local outlet, we'll even ship them your catalogs for free!
For orders of 5,000 or greater, we'll brand your catalogs with your store logo, information, coupons and deals—you decide. And it gets even better—send us a copy of your insertion invoice and we'll reimburse your distribution costs up to 50%, with a cap of 4¢ per catalog. All you need to do to claim your reimbursement is to provide copies of your insertion invoices by the mid-Jan. deadline. Documentation provided past the deadline but prior to March 1 will result in a stipend max of 3¢.
This year, PNBA is also supporting test cases using local saturation services. If you make arrangements to have your catalogs delivered to all addresses in a local postal zone or zones, we will cover up to 50%, with a max of 8¢ per piece, up to 10,000 copies. Additional quantity will be reimbursed at the standard 4¢ rate. With newspaper circulation declining in some areas, we hope collect data regarding the effectiveness of zonal saturation. PNBA will request hard and anecdotal comparative evidence (format TBA) of any new saturation efforts before processing the larger reimbursement.
Also—yes, there’s more—when you make your print catalog order below, keep in mind the coordinated series of digital newsletters you’ll want to add to your campaign mix! We’ll spin the content of the paper catalogs into five curated collections to reiterate the collection to some of your customers and reach many more who may not receive the physical product. Participation is free and only requires your store logo and customer contact list, which remains private and secure.
The Give Books guide is produced to help you maximize sales during the holiday season, so put your stamp on this nationally supported and regionally nuanced bookselling campaign and put it to work for your store.
Information for your distributor partner
Orders for media insertion will be shipped on pallets at least 10 days prior to insertion date. If you have multiple insertions planned, please submit an individual form for each order. Catalogs are 24 pages (12 physical sheets), 5 3/8” wide x 10 1/2” high and weigh approx. 1.3 oz. Insertion rates
Campaign Extras/Email Newsletter Signup
PNBA will provide custom campaign posters, downloadable bookmarks for flagging catalog titles on your shelves as well as online and social media ads.
The 24-page catalog will be available to integrate with IndieCommerce, to post on store sites, and to view via pnba.org and NWBookLovers.org.
Coordinated newsletter support: Catalog titles will be arranged across five digital newsletters to be disseminated to your store lists in November and early December. Newsletters will feature your store header and content will link to your store site and social media pages. Buy buttons can link directly to your e-commerce.
Our newsletter management partners at Shelf Awareness will secure your list in a dedicated application and automatically send each catalog volume for you, using advanced email newsletter practices. Your list stays locked unless The Shelf is sending your store-branded holiday catalog to your customers.
View a sample newsletter and see just how easy it is to add this punch to your campaign. Once you've ordered your print quantity from PNBA, get set up through this simple form or contact The Shelf if you have any questions regarding the sales-boosting Give Books guide newsletters.
The 24-page catalog will be available to integrate with IndieCommerce, to post on store sites, and to view via pnba.org and NWBookLovers.org.
Coordinated newsletter support: Catalog titles will be arranged across five digital newsletters to be disseminated to your store lists in November and early December. Newsletters will feature your store header and content will link to your store site and social media pages. Buy buttons can link directly to your e-commerce.
Our newsletter management partners at Shelf Awareness will secure your list in a dedicated application and automatically send each catalog volume for you, using advanced email newsletter practices. Your list stays locked unless The Shelf is sending your store-branded holiday catalog to your customers.
View a sample newsletter and see just how easy it is to add this punch to your campaign. Once you've ordered your print quantity from PNBA, get set up through this simple form or contact The Shelf if you have any questions regarding the sales-boosting Give Books guide newsletters.