The Great Summer Reading Guide
A Newsletter Promotion for Indies
A Newsletter Promotion for Indies
The customers of indie bookstores have proven this past year, without a doubt, that they will find and support their local, whether they can visit the store or have to browse and buy in the virtual realm. The Great Summer Reading Guide, a Tri-West Collective effort from PNBA/CALIBA/MPIBA, works on both fronts. The campaign introduces a selection of the season's fresh new titles to entice a trip to the store or a click and trip to the mailbox in a few days. It's a win for booklover and bookseller, either way!
Program Basics:
• Two email issues sent to indie customer lists on Sunday, June 20 and Sunday, July 11. Powered by Shelf Awareness.
• The artfully designed email newsletters will be filled with a fantastic selection of titles promoted by our publisher partners.
• The emails will be personalized for each participating bookstore with store logo, contact information, and buy buttons linking to the store's
preferred e-commerce site.
• We’ll provide matching downloadable marketing assets for use on on store websites, social media, newsletters, and in-store displays.
• The program is a completely free, turnkey marketing opportunity for indie bookstores from the three indie regional associations of the West.
• A sample of last year's newsletter can be found HERE.
Specifics will appear after the click-through.
Program Basics:
• Two email issues sent to indie customer lists on Sunday, June 20 and Sunday, July 11. Powered by Shelf Awareness.
• The artfully designed email newsletters will be filled with a fantastic selection of titles promoted by our publisher partners.
• The emails will be personalized for each participating bookstore with store logo, contact information, and buy buttons linking to the store's
preferred e-commerce site.
• We’ll provide matching downloadable marketing assets for use on on store websites, social media, newsletters, and in-store displays.
• The program is a completely free, turnkey marketing opportunity for indie bookstores from the three indie regional associations of the West.
• A sample of last year's newsletter can be found HERE.
Specifics will appear after the click-through.
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