Two Days of Authors & Education
Wednesday, April 12
11:00 am - 5:00 pm Ninkasi Better Living Room
11:00 - 1:00 pm
DEI Workshop with Krista Perez, Perez Consulting
author of Unearthing Our Roots
Whose Voices Are Missing?
A look into representation and whose voices are missing in the books we choose, the authors we support and the stories that are told. Sometimes erasure looks like the untold story.
Attendees will engage in group led discussion with provided prompts and will walk away with reflections that can be applied individually or at an organizational level.
1:00 - 1:30 pm Lunch
Sponsored by Scholastic
(a boxed lunch will be provided but must be pre-ordered)
Update on Small Press Distribution Restructure, with SPD E.D. Kent Watson
1:45 - 3:00 pm
PNBA Education Committee Programming
• Sidelines/Faire with Amy Cooper, Barn Owl Books
How often do you order sidelines? Where do you discover them? Do you use Faire, Abound or other 3rd party shopping platforms? How do you analyze the success of your selections?
• Staff Training & Communication with Cassie Clemans, Roundabout Books
An idea swap about how you train and communicate with employees and how to build a team culture in your bookstore.
• Book Clubs with Elisa Saphier, Broadway Books
What genres have worked well for your store, maybe surprisingly? Do you require purchase of the book through your shop, or is there another way to guarantee monetary contribution?
• Budgeting/Finance with Rising Book Prices with Michelle Bear, Edmonds Bookshop
Book prices have started to increase at an alarming rate across all publishers, frontlist and backlist while Amazon and Barnes and Noble are still receiving higher discounts and undercutting indie bookstores. ABA has recently answered indie bookseller concern and addressed its own legal limitations regarding pursuing or even discussing price freezes with and on behalf of its member stores. We'll discuss what ways ABA is able to negotiate benefits for indies and how well that information is disseminated and promoted. We'll also brainstorm how indies themselves can leverage our collective might to influence publisher offers.
3:00 - 4:00 pm
Author Keynotes / Signing
Claire Dederer - Monstrers: A Fan's Dilemma
Keith Rosson - Fever House
Laini Taylor / Jim Di Bartolo - Billie Blaster & Robot Army...
4:00 - 5:00 pm
Rep Picks Happy Hour
• Chris Satterlund - Scholastic
• Christine Foye - Simon & Schuster
• BrocheAroe Fabian - Sourcebooks
• Jamil Zaidi - Chronicle Books
• Katie Hartman - Macmillan
• Laura Stanfill - Forest Avenue Press
8:30 pm - 10:00 pm Graduate Eugene Hotel
Authors On The Map Reception
William Ritter - Rook
Amy Seto Forrester - Search For a Giant Squid
Dani Nichols - Buzz the Not-So-Brave
Stephanie Shaw - All By Myself
Jennifer K. Mann - Maple & Rosemary
Lauren J.A. Bear - Medusa's Sisters
Whitney Philllips - Share Better and Stress Less
Ash Van Otterloo - The Beautiful Something Else
Dori Hillestad Butler - King & Kayla and the Case of the Cat Hunt
Waka T. Brown - The Very Unfortunate Wish of Melony Yoshimura
Kevin Sites - The Ocean Above Me
Lily Meade - Shadow Sister
Nancy Horan - The House of Lincoln
Kevin O'Brien - The Enemy at Home
Sponsored by Sourcebooks
Book Bags sponsored by Blackstone Publishing
Thursday, April 13
10:00 am - 12:30 pm Tsunami Books
Coffee & pastries sponsored by Astra Books for Young Readers
10:00 - 11:00 am
Successful Branding and Selling Strategies Learned from the World of Romance Publishing Presented by Sourcebooks
Romance is one of the fastest-growing categories in book sales for the past 12-24 months. Obviously #BookTok is a huge part of that, and using social media, in general, to make sales trend that’s here to stay for the foreseeable future. Sourcebooks has embraced bringing these TikTok/social media-successful self-published authors, especially in the romance genre, into mainstream publishing through their Bloom Books imprint, adding to their already successful Sourcebooks Casablanca romance and other genre imprint. Sourcebooks is offering romance-loving readers so many new romance writers, being embraced by the romance-loving indies whose numbers are significantly growing YOY as shown by the ever-growing Bookstore Romance Day started by Billie Bloebaum. The authors will discuss how to sell romance, and furthermore, how to use those lessons to increase brand recognition and selling strategies for indie bookstores themselves, shedding important light on how to engage with followers and organically grow a bookstore’s business across social media platforms.
About the Authors:
Lucy Gilmore (The Lonely Hearts Book Club) is a celebrated novelist in a wide range of genres, including literary fiction, contemporary romance, and cozy mystery. She lives in Spokane, Washington.
Piper J. Drake (Wings Once Cursed and Bound) is a bestselling author of romantic suspense, paranormal romance, science fiction, and fantasy. She lives in the Pacific Northwest.
11:30 - 12:30 pm
Tracey Lange - The Connellys of County Down
Fonda Lee - Untethered Sky
Kirby Larson - Shermy and Shake, the Not So Nice Neighbor