Give Books Holiday Catalog Campaign
It’s been an unusual year, but the PNBA holiday catalog campaign is back to restore some promotional normalcy to the business of selling books for the 2020 holiday season.
With across the board discounts as well as extra “re-release” specials for books buried in the pandemic fallout this spring, this opportunity to reach tens of thousands of NW readers cannot be ignored!
Give Books: The Holiday Season's Best of the Independent Northwest
850,000 24-page, full-color catalogs
125,000 digital newsletter subscribers
• All physical and digital Give Books catalogs are focus-distributed to local customer bases by approx. 90 participating PNBA member stores. We dump no generic content on the market!
• A digital version of the Give Books catalog will be hosted on NWBookLovers.org and PNBA.org and is available for integration with store IndieCommerce sites.
• Digital and in-store Give Books promotional materials are provided to participating stores.
• All books featured in the Give Books holiday catalog campaign will be showcased at the PNBA fall Tradeshow.
The Give Books catalog is contracted and curated directly by PNBA, specifically for success in NW indie bookstores.
With across the board discounts as well as extra “re-release” specials for books buried in the pandemic fallout this spring, this opportunity to reach tens of thousands of NW readers cannot be ignored!
Give Books: The Holiday Season's Best of the Independent Northwest
850,000 24-page, full-color catalogs
125,000 digital newsletter subscribers
• All physical and digital Give Books catalogs are focus-distributed to local customer bases by approx. 90 participating PNBA member stores. We dump no generic content on the market!
• A digital version of the Give Books catalog will be hosted on NWBookLovers.org and PNBA.org and is available for integration with store IndieCommerce sites.
• Digital and in-store Give Books promotional materials are provided to participating stores.
• All books featured in the Give Books holiday catalog campaign will be showcased at the PNBA fall Tradeshow.
The Give Books catalog is contracted and curated directly by PNBA, specifically for success in NW indie bookstores.
Print-quality cover images and print-ready copy (25 words for standard ads, 50 words for cover spots and double features) are due by ad placement deadline, July 24. PNBA may edit copy for clarity or word count. Email materials or link to brian@pnba.org.
As soon as possible, please send two copies of each book--one for production fact-checking and one for tradeshow display--to the address at the bottom of this page. Tradeshow display copies for the showcase booth must be received by Sept. 23. Reps may also deliver copies to the show floor.
Catalog ad placement payment is due 30 days from invoice
As soon as possible, please send two copies of each book--one for production fact-checking and one for tradeshow display--to the address at the bottom of this page. Tradeshow display copies for the showcase booth must be received by Sept. 23. Reps may also deliver copies to the show floor.
Catalog ad placement payment is due 30 days from invoice
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AD TYPES AND RATES:
Standard (2" cover, specs, 25 words) National, $2,500 Regional, $1,800 Standard "Re-Release" (published March - June 2020) National, $2,200 *Regional, $1,600 Double Feature (two covers, specs, 50 words—-titles must share author, series, or theme) National, $3,800 Regional, $2,700 Custom (multiple titles, extra art or copy) TBD (Contact Brian) |
Front Cover (front cover print catalog, top "marquee" feature in digital newsletter, 50 word blurb)
National, $3,600 Regional, $2,800 Back Cover (gallery for a 3-4 title feature) $4,600 Digital Highlight (Display your title in the "Marquee" position, one per issue, atop one of the five Give Books newsletters; or choose a "Window Display," two per issue, directly below the Marquee. Specify Digital Highlight choice in the Add-Ons and Comments box before calculating ad rate.) Marquee, +$400 Window Display, +$250 |
*Regional Rate is generally extended to independent presses in PNBA’s member region: AK, ID, OR, MT, WA and BC.
Contact Brian regarding qualification.
Contact Brian regarding qualification.
TERMS:
Proposed titles must be available to ship to stores by November 1. Please notify PNBA ASAP if your title is canceled or delayed. No change in ad presentation can be guaranteed after September 11. Payment for contracted space is due 30 days from invoice date.
PNBA reserves the right to reject any proposed title.
Proposed titles must be available to ship to stores by November 1. Please notify PNBA ASAP if your title is canceled or delayed. No change in ad presentation can be guaranteed after September 11. Payment for contracted space is due 30 days from invoice date.
PNBA reserves the right to reject any proposed title.