2023 Fall Show Education Sessions
Thursday, September 21
Sponsored by Penguin Random House
9:45 - 11:00 am Multnomah Room
Stop Surviving, Start Thriving / Social Media
"You just need to get on social media!" We've all heard some variation of this advice a million times. But what do you do once you're on social media? How do you build a presence that actually converts into real sales and reaches your ideal customers? In this panel we will help break down how you and your store can make the leap from simply surviving in the world of social media, to truly thriving. We'll give you the tools you need to make social media work for you.
Presenters:
"You just need to get on social media!" We've all heard some variation of this advice a million times. But what do you do once you're on social media? How do you build a presence that actually converts into real sales and reaches your ideal customers? In this panel we will help break down how you and your store can make the leap from simply surviving in the world of social media, to truly thriving. We'll give you the tools you need to make social media work for you.
Presenters:
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Briana Ryan
Wicked Words Poulsbo, Wa |
Lily Taliaferro (she/her)
Eagle Harbor Book Co. Bainbridge Island, WA |
Rosa Hernandez
Third Place Books Lake Forest Park, WA |
Jenny Cohen
Waucoma Bookstore Hood River, OR |
9:45 - 11:00 am Clackamas Room
Bookish Events: Outside the Box Thinking
Hosting readings for a standing-room-only crowd is a dream come true, but it’s not the only way to bring the crowds into a bookstore or library. This session will explore how outside-the-box thinking with community-partnered events, writing contests, critique groups, and even cooking lessons can up foot traffic and boost book sales. Attendees will leave with event ideas, potential partnering professionals in their areas, publicity templates to spread the word, and tips for converting Interested statuses to Attending. This session is relevant to any bookstore, library, or author.
Presenters:
Hosting readings for a standing-room-only crowd is a dream come true, but it’s not the only way to bring the crowds into a bookstore or library. This session will explore how outside-the-box thinking with community-partnered events, writing contests, critique groups, and even cooking lessons can up foot traffic and boost book sales. Attendees will leave with event ideas, potential partnering professionals in their areas, publicity templates to spread the word, and tips for converting Interested statuses to Attending. This session is relevant to any bookstore, library, or author.
Presenters:
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Ali Shaw
Indigo: Editing, Design and More Portland, OR |
Christine Longmuir
Two Rivers Bookstore Portland, OR |
Nastashia Minto
Author of Naked: the Rhythm and Groove of It. |
Deborah Jayne
Freelance literary editor and publicist. |
9:45 - 11:00 am Timberline Room
Seasonal Buying & Displays
How do you plan for your high and low seasons? This session will address how to plan your inventory, staffing, and displays for major tourist seasons, community events, holidays, and more. We’ll share tips and tricks, lots of ideas, and annual buying and display calendars.
Presenters:
How do you plan for your high and low seasons? This session will address how to plan your inventory, staffing, and displays for major tourist seasons, community events, holidays, and more. We’ll share tips and tricks, lots of ideas, and annual buying and display calendars.
Presenters:
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Karen Emmerling
Beach Books Seaside, OR |
Sarah Hutton
Village Books Bellingham, WA |
Judy de Jonge
Queen Anne Book Company Seattle, WA |
Sara Rishforth
Roundabout Books Bend, OR |
11:15 am - 12:30 pm Multnomah Room
Edelweiss For Everyone
This session will provide an overview of Edelweiss and how it can be used by all members of the bookselling team. We will cover foundational tools—viewing catalogs, downloading DRCs, submitting reviews—as well as ways bookstores can use more powerful Edelweiss features, including Communities and Edelweiss 360.
Presenters:
This session will provide an overview of Edelweiss and how it can be used by all members of the bookselling team. We will cover foundational tools—viewing catalogs, downloading DRCs, submitting reviews—as well as ways bookstores can use more powerful Edelweiss features, including Communities and Edelweiss 360.
Presenters:
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Deidre Dumpson
Edelweiss / Above the Treeline |
Michaela Devine
Invitation Bookshop Gig Harbor, WA |
BrocheAroe Fabian
Sourcebooks |
Jenny Cohen
Waucoma Bookstore Hood River, OR |
11:15 am - 12:30 pm Clackamas Room
The Recipe for Great Read-Alouds
What is the recipe for a great read-aloud?
Maximize children’s book buying and selling by learning more about the recipe for a great read-aloud. A sales rep/former bookseller, a children’s book buyer/ children’s book editor, and members of the audience weigh in on this panel about what to look for in a book ("the ingredients"), how to read excerpts aloud engagingly ("the cooking techniques"), and how to showcase these delights for customers ("the plating") to cook up connection, appreciation, literacy, and sales using picture books.
Presenters:
What is the recipe for a great read-aloud?
Maximize children’s book buying and selling by learning more about the recipe for a great read-aloud. A sales rep/former bookseller, a children’s book buyer/ children’s book editor, and members of the audience weigh in on this panel about what to look for in a book ("the ingredients"), how to read excerpts aloud engagingly ("the cooking techniques"), and how to showcase these delights for customers ("the plating") to cook up connection, appreciation, literacy, and sales using picture books.
Presenters:
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Chris Satterlund
Scholastic |
Tegan Tigani (she/her)
Queen Anne Book Co. Seattle, WA |
11:15 am - 12:30 pm Timberline Room
Creative Approaches to Fostering a Committed Team and Bookseller Wellness
Lane Jacobsen from Paulina Springs will share innovative solutions their store uses to encourage wellness and build staff commitment. As a group (booksellers, managers, and store owners) we will explore ideas such as creative scheduling, local partnerships and alternative wellness benefits to foster bookseller success.
Presenters:
Lane Jacobsen from Paulina Springs will share innovative solutions their store uses to encourage wellness and build staff commitment. As a group (booksellers, managers, and store owners) we will explore ideas such as creative scheduling, local partnerships and alternative wellness benefits to foster bookseller success.
Presenters:
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Lane Jacobson
Paulina Springs Books Sisters, OR |
Kim Bissell
Broadway Books Portland, OR |
12:45 - 2:00 pm Clark/Washington Room
Education Keynote Lunch
This is a Fire Drill: Preparing for and Avoiding Crises
Presented by the American Booksellers Association
Presented by the American Booksellers Association
Join ABA Director of Education (and former PNBA bookseller!) Kim Hooyboer in a review of some of the top crises stores have experienced in the last year. From cybersecurity threats to a car driving into the store, we will provide resources and tips to prepare for and, when possible, avoid these crises at your store. Topics will include: fire, flood, and natural disasters; protesters, break-ins, and ransomware, credit card fraud, and more. Throughout the session, we’ll explore ways to respond to these crises, prioritize employee communication, and mitigate the risk of these events occurring at your store. Think of this session as insurance and take this time to invest in protecting your business.
Kim Hooyboer is the Director of Education at the American Booksellers Association. After nearly two decades working in bookstores around the country (including Third Place Books and Elliott Bay Book Company in Seattle, Powell's Books in Portland, and WORD Bookstore in Jersey City), Hooyboer now works with the ABA to develop educational programming and resources to help bookstores thrive in an ever-evolving industry.
Kim Hooyboer is the Director of Education at the American Booksellers Association. After nearly two decades working in bookstores around the country (including Third Place Books and Elliott Bay Book Company in Seattle, Powell's Books in Portland, and WORD Bookstore in Jersey City), Hooyboer now works with the ABA to develop educational programming and resources to help bookstores thrive in an ever-evolving industry.
Kim Hooyboer
ABA Director of Education
ABA Director of Education