PNBA
Board of Directors
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PNBA Board of Directors |
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Dear PNBA Members: A customer approached me just the other day and asked if he could peruse our copies of Books in Print so he could track down a title. After my initial shock and checking the calendar to verify that, yes, indeed this was 2007, I explained to him how we look books up now. This struck home to me just how far we've come technologically and how quickly the tools we use have changed. And we booksellers have had to keep up with those changes every step of the way. PNBA has recently gone through some changes as well. The association's responsibility is to respond to and, wherever possible, predict the needs of its membership. Our primary priority in the past has been to bring booksellers and the bookselling community together through tradeshows held twice yearly. These networking opportunities are invaluable. They are inspiring and energizing. They celebrate bookselling and remind us why we are in this business we love. But, in this shrinking world and with the technological advances available to us, there are now more ways and opportunities for us to connect than ever. Although PNBA will continue to provide networking opportunities with others in the book industry, the world and our membership's needs have changed, and so has PNBA's role. It's become increasingly clear that our member stores cannot continue to settle for only serving our existing customers. This embodies of the cliche of preaching to the choir. We need to find ways to attract new customers into our bookstores. PNBA is raising the bar and is striving to help in this regard. Many of us have seen firsthand the success that the Holiday Catalog program has had; how it's sold books we wouldn't have otherwise sold and brought new customers through our doors. By using this as a model, PNBA's challenge over the next few years is to examine some of its existing marketing programs and to develop new ones that will help drive customers into the Northwest's many vibrant independent bookstores. PNBA's direction is determined by its members. Let us hear from you. Browse this site and use the Member Handbook to discover the many ways that PNBA can serve you. Go a step further, raise your own bar and get involved in the Association by volunteering. Speaking from experience, whatever you put into it, you'll receive back a hundred-fold. The price is paltry but the rewards are many. Sincerely, Paul Hanson |
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