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Northwest Book Lovers
NWBookLovers.org is PNBA’s public blog, featuring all things literary in the Northwest. Each day, readers choose NWBL for reviews, author interviews, behind-the-scenes looks at NW indie stores and what their booksellers are reading and recommending.
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$250
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Top Banner - front page
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500w x 125h
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7 days
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$150
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Skyscraper - front page
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160w x 600h
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7 days
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$60
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NW Condo - front page
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160w x 206h (approx.)
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7 days
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$150
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Skyscraper - all secondary pages
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160w x 600h
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14 days
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$240
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NW Condo - front page
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160w x 206h (approx.)
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30 days
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$50
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Classifieds (some items free, see site)
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80 words
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7 days
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“Buy the book” links must include an indie choice, such as IndieBound or any PNBA member store. For questions regarding this policy, contact PNBA.
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Northwest New Title Preview
Target distribution of free review copies of forthcoming books. Send ARCs or galleys directly to bookstore buyers in the Northwest through PNBA’s Northwest New Title Preview. For $150, PNBA will include your book in an on-line listing of new and regional titles with jacket art, blurb, and a linked email address of your contact person who will respond to bookseller requests.
Contact Larry or download the sign-up form from our website.
• Spring/Summer titles to be listed January 20, 2012: payment and materials deadline Jan 6, 2012.
• Summer/Fall titles to be listed May 18, 2012: payment and materials deadline May 4, 2012.
• Fall/Winter titles to be listed Aug 24, 2012: payment and materials deadline Aug 10, 2012.
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Bookseller Blast
Send an offer or promotion straight to the desktops of 300 booksellers. ARCs, finished samples, contests—reach these booksellers and they’ll work for you and your book. For a sample Blast, contact Brian.
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$250
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Bookseller E-flyer
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3 images, unlimited copy, offers, links, company logo
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Footnotes E-Newsletter Advertising
Our monthly e-newsletter, Footnotes, is emailed to approximately 600 member bookstores, publishers, distributors and friends in Oregon, Washington, Idaho, Montana and Alaska. Back issues (with original ads) are archived on our website. We offer half-price ads for first-time advertisers!
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Cost
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Style
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Dimensions
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$300.00
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Top Banner
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600pW x 125pH
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$200.00
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Skyscraper
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140pW x 500pH
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$200.00
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Insertion Banner
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440pW x 125 - 230pH
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$75.00
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Northwest Condo
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140pW x 160 - 200pH
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Your ad image should be a .jpg or animated .gif file saved at 72 dpi. As an added bonus, we can link your ad to your website (no Amazon links). Ads should be emailed to: Brian. Newsletter ad materials and payment deadline is the 7th of each month.
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Show Program and Show Floor Advertising
Each year we offer Tradeshow advertising opportunities for optimum visibility during our busy Fall Tradeshow. Show
programs are mailed directly to pre-registered booksellers approximately ten days before each show and complimentary book bags are handed to all show attendees as they enter the show floor.
**BuzzBooks program runs Education Day through day one on the show floor.
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Cost
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Type/Location
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Dimensions
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$800.00
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Inside front cover
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7.25W x 9.75H
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$750.00
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Inside back cover
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7.25W x 9.75H
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$450.00
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Outside 1/2 back cover
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7.25W x 4.75H
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$650.00
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Full page
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7.25W x 9.75H
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$350.00
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1/2 page
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7.25W x 4.75H
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$225.00
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1/4 page
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3.50W x 4.75H
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$125.00
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Program flyer insert*
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8.5W x 11 H max.*
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$400.00
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BuzzBooks**
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Marketing Pkg.
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$125.00
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Book Bag Stuffer*
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8.5W x 11 H max.
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$50.00
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Free Table*
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Oversized
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**What’s all the buzz about? If you think you have the new BuzzBook of the season, contact Brian.
*Program flyers and bag stuffer flyers exceeding 8.5 x 11 single sheets will be placed on the Free Table.
Deadline for materials and payment: Thursday, September 1, 2011
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PNBA Mailing List Rental
The direct mail list is available in two formats, self-stick labels or Excel file.
1) Self-stick labels are arranged in zip-code order and sold for one-time use. We ask that you sign a contract, agreeing to these terms. Labels may not be reproduced and may only be used once.
2) Excel format, for your permanent and repeated use.
*Purchases by a member may not be sent to a non-member
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Content
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Style
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Member Price
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Non-Member Price
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Member Bookstores mailing address (150)
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Labels
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$50.00
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$75.00
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Excel file
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$200.00
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$250.00
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| E-mail address for store mgr./owner & staff (280+) |
Tab text
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$300.00
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$350.00
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Combo mailing address & email
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Excel file
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$400.00
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$450.00
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A Mailing List Contract is available on our website or by contacting Larry.
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Advertising & Sponsorship Packages
Save money and time by committing to year-round support of PNBA. Select one of our advertising and sponsorship packages and, with one payment—at a deep discount—you get year-round connection to the independent bookstores of the Northwest. We're happy to customize packages to the advertising needs of your company. Contact Brian for more info.
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Title Wave Promotional Package
A steady promotional build-up, finishing with a big impact. Start pre-publication with the booksellers, finish with their customers upon the book’s release. Works equally as well for an existing book our booksellers and their customers should know about.
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1: Bookseller Blast
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Customized email to 300 booksellers (ARC offer, etc.)
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$250 value
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2: Bookseller Ad
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Promote in Footnotes member e-newsletter
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$200 value
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3: Customer Ad
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Promote to public on Northwest Book Lovers blog
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$250 value
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Title Wave package total:
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$500
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The New Release: $450 ($935 value)
Our sampler. You get six hits of exposure with our booksellers for half the price. This is a great introductory package for a small or medium-sized press looking to expand its visibility in the Northwest.
• skyscraper or insertion banner ads in two different issues of Footnotes ($400 value)
• one listing in Northwest New Title Preview, our galley distribution program, which we offer three times a year ($125 value: you choose January, May or August edition)
• one black and white quarter-page ad in the printed Fall Show Program ($225 value)
• one Stuff-it at the fall show ($125 value)
• one "NW Condo" ad, 5 days, on Northwest Book Lovers blog ($60 value)
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The Bestseller: $2,000 ($4,100 value)
• Footnotes newsletter advertising, 6x per year (6 x $200 = $1,200 value)
• Member e-Handbook banner ad for full year ($1,200 value)
• Full-page black and white ad in printed fall show program ($700 value)
• Fall Show sponsorship ($1,000 value: promoted at one premium event and in print in the show program and everywhere we
promote the fall show, including the August and September editions of Footnotes)
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The Classic: $4,000 ($8,275 value)
• Footnotes newsletter advertising, 12x per year (12 x $200 = $2,400 value)
• Member e-Handbook banner ad for full year ($1,200 value)
• Full-page black and white ad in printed fall show program ($700 value)
• Fall Show sponsorship ($3,000 value: promoted at two premium events; on our website and in print in show program and everywhere we promote the fall show, including the August and September editions of Footnotes)
• BuzzBooks participation at fall show* ($400 value: BuzzBooks is our popular fall show scavenger hunt. Participating booksellers must talk each BuzzBooks rep to get a card punched and enter it into a drawing to win cash prizes.) *Wholesalers receive comparable offer; contact PNBA
• one listing in Northwest New Title Preview, our galley distribution program, which we offer three times a year ($125 value: you choose January, May or August edition)
• one Bookseller Blast ($250 value: The Bookseller Blast is an E-flyer sent to 300 booksellers.)
• one banner ad in the Fall Show Specials listing ($200 value)
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Holiday Catalog
PNBA produces one million Holiday Books guides to be distributed locally by our member stores throughout the Northwest during November and December. E-version featured on store sites, PNBA.org and NWBookLovers.org.
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$2,200
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Regular Interior
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1 image, 25 words
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$1,600
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*Regional Regular Interior
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1 image, 25 words
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$3,300
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Double Feature (related titles)
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shaded display box, 2 images, 50 words
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$2,600
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*Regional Double Feature
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shaded display box, 2 images, 50 words
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$3,500
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Front Cover
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cover display + interior feature, 50 words
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$2,900
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*Regional Front Cover
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cover display + interior feature, 50 words
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$4,500
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Back Cover
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2.75’ x 10.5’ space
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**Custom Spots
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extra images or copy, series, related, etc.
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$100
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NWBookLovers Skyscraper
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with any catalog ad; see NWBL specs above
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*To qualify for the Regional Rate, contact Brian. Regional spots are generally offered to independent publishers in PNBA’s member region: AK, ID, MT, OR, WA, and BC.
**To propose a custom feature, contact Brian.
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| To pay by check or credit card please click here for a Payment Form. |